About Us


Virginia Design Group’s desire is to bring the client’s ideas to life, and even better than imagined. Through honest communication, lots of planning, hands on project management, and attention to detail, we want your renovation project to exceed your expectations and be well-loved for many years to come.

Our team will walk you through the design and specification process, guiding and educating you on the benefits and challenges of products to ensure you make the best choices for the way you and your family’s changing needs will live in your home. Longevity through daily use is of utmost importance when making the investment in your home.   We don’t cut corners because we want you to love your spaces with minimal maintenance for years to come. 

We will plan every detail and bring in trade experts to foresee any issues or complications, allowing us to adjust the plan, if needed, before entering into the project contract. 

Because of this expertise and planning, we can present a contract with a near real cost for the project, barring any truly hidden surprises.


Once the build process begins, Virginia Design Group strives to keep as much stress off the homeowners as possible. Every step is scheduled in advance. We don’t start until we have all the parts staged, which allows the build process to finish as quickly as possible. 


We are in constant communication with the trades and homeowners regarding the day’s work and upcoming steps. We protect surrounding areas as much as possible from the dust and debris of the work being done. Project managers are onsite weekly to oversee the work. Designers are available for questions and regular site visits. And, homeowners have a point of contact for all questions or concerns that may arise.

Meet Our Founder

Jennifer Duncan, ckd


Jennifer Duncan began her professional journey in design, quite by accident, in 1990. Working in a beloved South Richmond design and gift shop, she was often pulled into the design studio to assist the interior designers with color and pattern selections. Jennifer has a natural eye for color and balance, which the designers recognized and helped foster.


After over a decade in interior design, Jennifer was asked to come on staff at a local Richmond kitchen design and appliance company. Looking forward to a new challenge, Jennifer gladly accepted the opportunity. After many months of learning the ins and outs of kitchen design, Jennifer started working directly with homeowners and was quickly recognized in a Home Section cover page article in the Richmond Times-Dispatch.


Jennifer continued honing her design knowledge and by the end of 2006, Jennifer tested for and was awarded the prestigious Certified Kitchen Designer (CKD) designation by the National Kitchen and Bath Association (NKBA).


Since then, Jennifer has served as a board member on both the Virginia State and National Board of Directors for NKBA. Most recently Jennifer has served, and continues to serve on the Central Virginia PRO (Professional Remodelers Organization) board, as well as the Executive Leadership Board of PRO Inc.  


Jennifer has been recognized with the Crystal Choice Award, multiple CoTY awards from NARI (National Association of the Remodeling Industry), and Remodeler of the Year awards from PRO.


She has also been included in several magazine articles from R Home to Real Simple Magazine.


Jennifer continues learning and expanding her design skills to this day and continues to look for new challenges. In 2018, Jennifer branched out on her own and started what is now Virginia Design Group. Jennifer pictured a company that offered clients a flexible design experience. She recognized a need for design only services for clients who already had a contractor selected or wanted to have a plan to use to bid multiple contractors. Of course, there are still clients who want to work with the same company for the design and the build processes, which Jennifer and her team of project managers and skilled tradesmen can deliver. Virginia Design Group offers both options, and more.


Jennifer sees Virginia Design Group growing to be a resource for homeowners and designers, as well. We look forward to Virginia Design Group growing to offer not only renovation and interior design to our clients, but growing to have a network of architectural des igners, landscape designers, artists, and possibly even photography and wedding design. The sky is the limit!